SMS is a non-voice communication system that provides a real-time and prompt exchange of information between two end-users. As a dependable and trustworthy tool, the use of SMS is continuously increasing in personal life and business world as well. Not only is that it cheap in comparison to the voice communication system. Therefore, the private sector, public sector, and government sector also use SMS system for transmitting the high amount of message traffic to connect with the beneficiaries. So, it has become an SMS trade and that trade is regulated under a certain set of rules and regulations framed by Government organizations such as TRAI and DOT in India.
The SMS Gateway Provider Administers Bulk Message Traffic
With the huge growth of the use of mobile phones, the use of SMS interchange has grown substantially. The mobile service providers are also increased substantially in the network. One of the major problems of SMS interchange is that the SMS centers of the service providers use their own proprietary communication protocol system. Suppose, one service provider is using the SMSC protocol named CIMD (Computer Interface to Message Distribution) and another service provider is using the SMSC protocol named as EMI (External Machine Interface). Therefore, if there is no common protocol, the message cannot be possible to transmit.
To connect two SMSCs to complete the SMS transmission, an SMS gateway is needed to be placed between two SMSCs to act as a relay. Therefore, the SMS gateway gives support to different wireless network operators to handle the SMS operations, such as route, forward, and store the incoming SMS text on their way to reach the destination points. One of the major functions of SMS gateway is to connect you with the telecom companies to enable you to send high amount text messages without any error.
The bulk SMS business is now no less than any other telecom services. There are two types of SMS gateway in India.
- Promotional or Bulk SMS — Such type of SMS includes any marketing and sales activity. With the promotional bulk SMS, you can promote your services or products to your existing customers or to the new prospective customers. Today’s business is on the sharp edge of the competitions. The promotional target of any brand, product, and service is to reach the target audience as soon as possible before someone reaches there. Therefore, SMS gateway service provider can help you to reach the target audience in the blink of an eye.
- Transactional SMS — The customers those who are registered to a particular company are sent information pertaining to the confirmation of their transactions. Not only that, notifications, reminders, and alerts are also being sent to the registered customers. The registration process, OTP scenarios, and purchase confirmation are for example that benefits the business world to connect their target customers for performing smooth and hassle-free business transactions.
SMS gateway solution is easy to use, powerful, and simple and 24X7 available and customer responsive service system. Now a day it is the most powerful tool to the medium and even to the small-sized companies to reach their potential customers.