Looking to boost your salon’s revenue? Place more emphasis on product sales! Upselling is a primary source of salon sales and is easier to do than you may think. Check out these five secrets to easily upselling in your salon.
Design an Attractive Waiting Area
Your clients need something to look at while waiting for their appointments. Make sure their eyes are guided to your salon’s products. Design an attractive waiting area by eliminating clutter, by installing modern shelving, by properly lighting the area and more. These elements will work together on making this an approachable area where clients feel free to linger and browse the selections. If possible, place small signs throughout the product shelving that highlight the benefits of your most favorite products.
Listen to Each Client
Encourage your stylists to listen to the verbal cues offered by their clients regarding their beauty frustrations and concerns. These verbal cues are just the details stylists need to make proper product recommendations. If a customer is correctly matched to a product that will solve their woes related to hair, nails, and other features, they’re more likely to purchase that product.
Use the Products
A natural way to upsell in your salon is to encourage your stylists to use the products on their clients. Use the products more efficiently by helping your stylists select products that match the hair types, tones and other features of each client. Correctly matching products to each customer is a cornerstone to upselling.
According to the Thought Leader Series: Pointers for Upselling Your Salon’s Beauty Products, one of the best ways to sell more products in your salon is to offer samples. This try it before you buy it mentality is an effective sales tactic for several reasons.
First, allowing your clients to try samples of your salon’s products will reduce the worry they may be feeling about buying a product they haven’t yet tried. Also, samples introduce clients to new options they may not have yet encountered and, once they try something new, they’re more likely to make a purchase. Last, offering samples showcases your concern for client satisfaction. This, in turn, can increase client loyalty.
Track Client Purchases
Are you tracking which products your clients are purchasing and which services they receive with each visit? If not, start tracking this information today. Thiscustomer data will provide valuable insight into which products are best sellers, which you should remove from your inventory and more.
Tracking client purchases also offers useful details that your stylists can use as conversation starters during client visits. Just think, if a stylist knew what a client had bought last time, this detail could be brought up naturally during their visit, nuch to their delight. Plus, it can serve as the transition into offering related products.
Put the secrets for upselling in your salon to use today. From designing an attractive waiting area to encouraging your stylists to listen to client needs, there are many easy and effective ways to increase product sales. Even better, this leads to a result that benefits the salon, your stylists and your clients.