With the vast majority of modern marketing methods and publicity practices, when it comes to getting your brands message across you may well have to speculate to accumulate! However, popular approaches such as television commercials and online advertising can get very expensive and might not even deliver favourable results in terms of your businesses ultimate ROI (Return On Investment).
For this reason, a great many businesses are simply trying to keep their promotional overheads to a minimum by employing cheaper techniques, which still have the potential to attract customers, generate sales and build brand identity to boot.
But how can you go about achieving this aspiration? Well, here are 8 inexpensive yet effective ways to promote your business to your target market.
- Use social media
Networks like Facebook and Twitter have enormous potential, as scores of prospective patrons are likely waiting to hear from you. However, in order to capitalise on the rich rewards that social media can afford, you will need to stand out from the crowd and provide content your followers can actually benefit from. Make sure that your social media messaging is as shareable as possible, succinct and to the point for maximum impact!
- Encourage word-of-mouth publicity
Seeing as most people are more likely to accept the advice of trusted friends, family members, colleagues, and business associates than corporate advertising, word-of-mouth publicity is extremely powerful. So, encourage this form of marketing by reaching out to your network and asking for some favours, make it personal if you need to!
- Write a company blog
Ask any digital marketer what the secret to online exposure is and they will probably answer with the word content. This can take the form of a blog published on your company website, which talks about industry news and product launches as well as real-world scenarios and interesting stories.
- Get involved in the community
From sponsoring a kid’s football team to supporting an event in the local area, getting involved with the community will not only improve your reputation and enhance exposure but also help out those that need it most. Anybody that witnesses your contribution is bound to hold you in high esteem both locally and further afield too!
- Find another company to cross promote with
Cross promotion enables you to double your marketing efforts without having to spend any money whatsoever. Simply find a company it would make sense to partner up with and publicise each other’s goods or services. For an example, a restaurant could advertise the farm where its produce came from on the menu.
- Ask customers to leave online reviews
Similar to word-of-mouth, online reviews are the first port of call for countless consumers before they decide to make a purchase. You can’t exactly vouch for your own goods and services on these sites, so whenever a customer drops in or buys a product online, ask whether they would be so kind as to leave a positive review.
- Give away complementary gifts
Complementary gifts, like the customisable writing implements available from Premier Print & Promotions, can boost interest in your brand but also provide the recipient with a practical and useful product. Power banks are useful but personalised pens will always come in handy, while branded t-shirts are always pretty sure to curry favour with clientele.
- Improve your customer service
To ensure clients and customers recommend you to their friends and family, be certain your members of staff are giving them the care and attention they deserve. Customer service training doesn’t have to cost much money, but will no doubt deliver favourable returns in the future.
So there you have it, some inspirational and relatively inexpensive ideas to help you to build up brand awareness whilst keeping an eye on your businesses bottom line.