Marketing is a fast-moving industry, if not the fastest in the world. Someone who is future ready will be better able to react to the changes afflicting this industry. Anyone looking for a career in marketing needs to make sure they’re working at the cutting edge.
The easiest way to do this is to have a career that involves marketing/working with the general public. This can be as simple as applying for a job like http://www.jobapplicationcenter.com/department-store-job-applications/costco-application/.
But it goes further than that. As well as being in touch with marketing, you need to be in touch with what’s going on in the wider industry. Let’s take a look.
Immersion in Marketing
Understand that technology is quickly expanding into virtual reality and augmentation. Wearable technologies are a thing now and we’re quickly seeing how traditional content bubbles are beginning to become less effective.
Learn about this technology now. As companies like Apple produce new and exciting commercially viable technology, we’re going to see marketing increasingly focus on this. Marketers currently predict this coming in 2016-2017.
Safety is Now a Selling Point
Products used to be about adding a new flavor that nobody else had previously thought of. Whilst that’s still important, corporate hacking and increasing paranoia about the bad guys will change everything. This year has already been worse than we could have imagined on that front.
Marketers need to understand dynamism and aggression are two traits that are on their way out. Safety is at the forefront of everything. Marketers need to be gentler. They need to make their customers feel safe.
A Content Rebirth
Traditional content rebirth has been on the cards for a while. If you’re a marketer, you need to realize that the world of bot-generated content and stale misery is over. We’re finally starting to see augmented reality take over. The Internet can be accessed from so many more places, and none of these involve a desktop computer, which means consumers need a different way to access content.
At least two Fortune 500 companies have already confirmed the unveiling of augmented reality content departments.
Big Data Takes a Step Back
Forget lots of complex data analytics to get the answers to your questions. There are services that can automatically mine all available public data at an alarming rate, and these services are coming into being more often than better.
You don’t have to change anything to be future ready for this. You won’t notice it. Marketers will see this seamlessly slip into the background.
What’s the Principle?
Becoming future ready for a career in marketing is about knowing the principles of the future of marketing. Even without specific research, it’s easy to find out what society as a whole wants, as is true in the case of safety.
Keep studying and keep learning, but the best way to prepare for a career is to keep your eyes open. Remember, you’re a consumer as much as you are a marketer. If you can see yourself in this dual capacity, you’re sure to impress any prospective employer.