A good PR firm can take anyone’s brand image up a notch or two, no matter the current public impression of that brand, person, or company. The challenge, however, is in finding the best PR firm like Crier Communications. It is also being able to separate the wheat from the chaff. After all, choosing the wrong PR firm may actually backfire and hurt your reputation. Luckily, LA is a place that is all about exposure and it has given birth to some of the best and competitive PR firms and professionals. If you can’t find a good public relations agency in Los Angeles then you won’t be able to find one anywhere. So, it’s a good thing they’re all over the place! Here are some helpful tips on picking the best Los Angeles PR firms:
Decide on Goals
Defining the goals and objectives of your company and PR campaign up front can go a long way to weed out incompatible PR firms. As you look into hiring a PR firm, decide what goals you are trying to achieve for your business. A good PR firm will be able to take these goals and run with them, developing an individualized approach to your PR strategy designed specifically to achieve them.
Consider All the Options
A successful PR firm needs to exhibit extensive brand and product knowledge relevant to your business and goals. If they are inexperienced in your area, it may be prudent to consider a different firm. When hiring an outside company, rather than maintaining an internal position for a PR professional, expertise in the field is extremely important. After all, you wouldn’t use the same techniques to sell soda as you would women’s clothing, would you? It’s the same principle here.
Determine the Budget
Seems like a no brainer, right? In some ways it is, but you may be surprised how many business owners start looking for a PR firm without first making a firm decision on their maximum budget. Agencies can be quite expensive, so you’ll want to know how much you can afford to spend going in. This number may also whittle down your options a bit, of course.
Pick a Size
PR firms come in all different sizes and structures, and the firm set up that is right for your company might not be the one that you’d predict. There are as many reasons to go with large PR firm with global reach, larger relationship networks, and institutional experience as there are to choose a smaller PR firm with more closely knit teams, and local expertise. One thing to keep in mind is how much your budget will mean to the firm you hire. For example, a $15,000/month retainer could be one of the largest accounts a smaller PR firm maintains, leading to better treatment, whereas the same amount would be seen as a very small account to large PR firm. The bigger clients usually get the best service. If your budget is modest, it may be better to go for a smaller boutique firm.