When you’re establishing a brand, stationery may be the last thing on your mind. Well, it shouldn’t be! Cleverly designed corporate stationery can be really beneficial to the fortunes of your brand, creating a strong identity and presence both in the office and outside of it. Where to start though? Well, we’ve picked five of our favourite ways to use stationery to benefit your brand.
Envelopes are a great way of making a good first impression. When you send a letter in a branded envelope, the recipient knows who has sent if before they have even opened it. Additionally, it’s going to come into contact with a lot more people before it ends up in the hands of your intended reader, so it’s perfect for getting your name out there.
White with your company logo in a corner is the standard way to go with this one, although other colour combinations can work just as well.
Business cards are one of the best tools for spreading the word about your brand. They’re a way for you to share all of the essential information about your company in a very small package – so they need to be done well. Keep the design simple, with a bare minimum of text. Website, phone number and email address – plus your company name or logo in large print and stand-out colours.
Sticky notes? Yes, sticky notes! It’s a stationery item not many companies think of branding so by doing so you’ll already be standing out from the crowd. You can really get creative with these. Think about interesting shapes and colours, something that will convey your brand message and stick in somebody’s mind.
We’ve all got some branded pens tucked away somewhere. Whether they were given to you at an event or when visiting a company, they’re one of the most effective pieces of branded stationery out there.
Why? Well, they’re small and easy to distribute, and they’re also easy to adjust to your budget – you can go for less expensive plastic or who someone that you really value their working relationship and have a more high-end metal pen made. Just make sure that your company name and logo are clearly visible.
Letterheads are essential for businesses who are wanting to make a good impression. Having a well designed letterhead not only acts as a good marketing opportunity, it lends credibility to the words on the page. Whether it’s a household bill or a letter from the bank, if it’s branded you tend to take it more seriously – just take a moment to look through your recent correspondence and you’ll agree. Done well, it’s an absolutely vital string to have to your brand’s bow.
Stationery can be very effective
So now that you know how important branded stationery can be, perhaps you’ll invest in some for your company. Some, like envelopes and letterheads can be used in conjunction, whereas things such as the pens and sticky notes can be given as complimentary guests to visitors. Whatever you go for, good design and a clear sense of brand identity are vital.
Paul Thompson is the Director for Rapid Envelopes which produces quality printed envelopes and charity envelopes for businesses across the UK.