Have you just launched your new online business or decided that your current SEO partner simply isn’t achieving the results you require? Then now is the perfect time to look for a new SEO partner to work with in 2015. Of course, with so many different SEO agencies and freelancers out there, it can be difficult knowing where to start your search. Luckily for you, we have provided a few tips on what to look for when hiring a new SEO company in 2015.
No False Promises
If we had to narrow it down to just one tip (thankfully we don’t) for choosing an SEO partner in 2015 it would be to avoid those making big promises that are impossible to keep. Need an example? How about ‘we guarantee you the number one spot on Google for your keywords.’ All too often dodgy SEO companies make this promise and 9 times out of 10 they don’t keep it.
Keep in mind that there is no way an SEO company can guarantee you a number one spot on Google or even a page one spot on Google. Even if they implement an amazing SEO strategy, they have no way of knowing that one of your competitors’ strategies isn’t slightly better.
Although you may find it comforting that an SEO company is making a guarantee like this, in the world of SEO guarantees don’t exist – other than that Google will come after you if you are up to no good! Don’t go into the process of choosing a new SEO partner in 2015 thinking that your expectations can be guaranteed because you will end up very disappointed!
An understanding of the Importance of Content
There’s no getting around the fact that content plays an important role in improving search engine rankings and if an SEO company refuses to acknowledge the importance of content creation, then they’re not the SEO Company for you.
A good SEO company will have in-house writers or at least experienced copywriters they can outsource the work to, so you can benefit from fantastic SEO results generated by quality content.
Personalised Service / Great Communication
In 2015 what will make a great SEO company stand out from the thousands of average SEO companies, is the ability to offer a personalised service and provide great communication.
Look to work with an SEO partner that will dedicate a member of their team to manage your campaign and provide you with regular correspondence. Getting regular updates about the progress of your campaign, as well as access to real-time analytics, will give you the peace of mind that you are benefiting from your investment in the company’s SEO services.
Other Valuable Services
Whilst working with a dedicated SEO company is great, in 2015 you may find it even more valuable to work with a digital media agency that provides other services toosuch ascopywriting, responsive web design and email marketing. By utilising the services of a single digital media agency, you stand a much better chance of your campaigns creating cohesive and effective results for your business.
Good Case Studies and References
As with any business you are thinking of working with, you should always ask for references from the SEO companies you are vetting. Another way you can get a better idea of their experience and SEO knowledge is by viewing the case studies on their websites. This will also allow you to see the companies they have worked with previously and if you like, contact them on the sly to get their honest opinion of the SEO agency.
Free SEO Consultation
Last but not least, when it comes to choosing a new SEO partner in 2015, you may want to consider looking for one that is willing to offer a free SEO consultation. A free consultation will not only allow you to get a better idea of what needs to be done to your website but also how skilful and knowledgeable the SEO Company is. It will give you an idea of how they work and whether they are the right SEO Company to partner with in 2015.