Every business owner is searching for the best way to reach new customers with their marketing efforts. If you are interested in connecting with a new audience with your campaigns, there are a number of approaches you can take. In recent years, digital channels like social media have generated a lot of buzz in the marketing world, but there’s one tried and true approach that’s still highly effective: direct mail marketing. Here’s a basic guide to direct mail marketing and here’s how it can benefit your business.
What is Direct Mail Marketing?
As its name suggests, direct mail marketing is reaching out to potential customers through the mail. Companies may choose to send out informational letters, brochures, postcards, or special coupons to grab the attention of their target audience. Direct mail has been used as a means of reaching out to new customers for decades.
What are the Advantages of Direct Mail Marketing?
One of the major advantages of this approach to marketing is that businesses are able to connect directly with their audience. Mailers are sent to their homes, and potential customers are looking at them. When a marketing team posts an ad online or in a newspaper, it can be difficult to track whether or not it’s reaching the right audience. Direct mail marketing removes all doubt; your customers are getting your message.
What Results can I Expect to See?
It goes without saying that the results of direct mail marketing campaigns vary. But if you’re interested in using direct mail for your business, here are a few key statistics to consider as you’re developing your campaign. In a recent survey, 73 percent of respondents indicated that they preferred receiving business communications via the mail rather than digitally. 56 percent said that mail was the best and most trustworthy method of advertising. In terms of results, 40 percent of those surveyed said that they decided to connect with a company as a direct result of something they’d received in the mail.
How Should I Choose a Business to Partner With?
Most marketing teams choose to partner with a company that specializes in direct mail marketing. If you’re interested in exploring this advertising approach for your business, it’s important to find a trustworthy partner that will help you reach the right audience. Look for companies that have significant experience with direct mail marketing. For example, established businesses like US Data Corporation have been helping their clients connect with new customers for decades. Working with a company that’s reliable and trustworthy can help ensure your campaign’s success.
If you’re interested in engaging new customers with your advertising efforts this year, consider adding direct mail to your business marketing toolkit. Digital marketing might be all the rage with industry professionals, but this tried and true approach is still one of the best ways to connect with your target audience. Map out your campaign and connect with an established direct mail company today. Your customers are out there, and they’re waiting to hear from you!