Digital signage continues to gain popularity for use over print media in different public locations. It gains its greatest advantage from the open flexibility and sophistication it provides and utilizes the latest audio-video technological advances to enable the creation of catchy and dynamic content in place of singular static images that are characteristic of print media.
Below are a few advantages of digital signage for businesses today:
Dynamism and Cost-efficacy
By applying digital signage, a business owner can make changes frequently and instantaneously to the message displayed to an audience. In a retail environment, this ability to alter the content of advertising signs electronically eliminates the need for continuous printing and replacement of print signs to reflect updates. This provides more convenience and saves time between changes to contents.
Another benefit of this dynamism is a reduction in expenses incurred each time content has to be created, modified, updated or removed. The costs associated with digital signage in the beginning were no doubt prohibitive, but this is no longer the case due to advances in technology that have seen dramatic reductions in prices of media players and plasma and LCD displays, making digital signage a practical alternative to print communication.
As mentioned above, the cost of a digital sign is the same no matter how large your target population is. Using the same solution, you can reach a virtually limitless pool throughout the duration of the digital display. This is more effective and environmentally friendly where reaching a larger audience implies having to print more and utilize more paper, all of which may be unnecessary and ineffective in the light of digital signage.
The dynamic nature of digital signage allows for more options to engage with and capture viewers’ attention. This especially so in this generation where print media has taken a back seat in the face of emerging computers, the Internet and television.
Using multi-media tools, you can more effectively harness attention and retain it throughout the advertisement/infomercial for a more engaging audience experience. Commanding the attention of the audience is perhaps the most important part of communication, and with the vast options that digital signage presents, businesses can do exactly that.
Digital signage allows for rotation of messages in terms of time and location, which means that you can create and display content targeted towards the users according to the demographic characteristics.
For instance, at the movies or within a theatre/entertainment center, you can show signage for different types of similar performances based on the interests of the current groups in the theatre and what they’ve come to watch. You may inform on upcoming concerts if they are music fans, animation films for children, sporting events for ardent sports fanatics etc.
Beating the Limit of Space
The space allowed for physical advertising is finite and limited. There are only so many places to post a sign, and only so many signs that you can fit in each place. This means that decisions must be made on what the most important message is, and all others have to be foregone.
Not so with digital signage: advertisements, templates and messages can have constant rotation according to the most relevant for a specific location and time. This means that for a single physical location, more messages can be displayed, dynamically evolving according to ambient conditions.
For more information or further assistance on all aspects of digital signage including access to free downloadable templates, contact us.