You decided to grow your search traffic online, and know it is now time to get help. That is when you decide to hire an SEO agency. What exactly do SEO agencies do? What is the difference between all of them?
In essence, you want to know you made the right decision. Instead of guessing that you made the right decision, we want to help you know that you hired the right SEO agency for your needs. .
Here are five signs you hired the right SEO Company:
1. The Company Focuses on Quality Over Quantity
One of the biggest challenges before Google changed their algorithm is that many SEO consultants would cheat the system on Google by getting hundreds or thousands of backlinks for clients. These low quality links would instantly boost a website ranking at the expense of long-term gains.
However, those type of spammy optimization tricks do not work. Instead, in today’s quality based search engine optimized world businesses those ideas can get your website banned from the search engines.
Instead, a good agency will focus on how they can come up with quality content that has good grammar, interesting copy, and a compelling narrative that inspires visitors to stay on the site.
Never rely upon the snake oil salesman who tells you that with their 20,000 backlinks from Xrumer they can get you to the top of the rankings in no time.
2. Good SEO is about Conversions, not Rankings
Not long ago the biggest goal for any SEO agency was to get their client on the first page of Google. That idea is misguided. Businesses don’t want to be on the first page of Google. They want search engine optimization to bring them prospects to grow their business.
This is a hangover idea relates to the idea that better rankings instantly produce massive website traffic, which in turn obviously lead to more business. However, this idea is as misguided as the idea that more backlinks are always a positive.
Instead, a good SEO agency focuses on buying keywords for your business, not ones that will just drive traffic to your site.
For example, suppose you sell cameras. Which do you think it be better to rank for in the following example?
The short tail keyword “camera” or the long tail keyword “Canon EOS Rebel.”
Traditionally most companies wanted the short tail keyword “camera,” because it brought in more traffic. However, smart businesses will prefer the word “Canon EOS Rebel.” Why?
The answer is simple. A person searching for a camera more than likely has no clue what type of camera he or she wants. They are in the initial research phase of their search for a camera. Conversely, those who type in the word “Canon EOS Rebel” know exactly they want.
They are further along in the buying cycle, and are more likely to purchase on the spot when they find the right deal.
Why convert 1 out of 100 visitors for the word camera searches, when a search for Canon EOS Rebel could bring in the same number of buyers for a fraction of the visits to your site. This is a win-win for the agency bringing your traffic, and your business.
3. This is your Business
No SEO agency in the world can help you if you do not have a plan of action for your own company. The SEO Agency will listen to your needs, and create something that will work according to that plan. They will consult and give you advice, but in the end this is your business.
You need a company that will not pigeonhole you into plans that they give to every other client. Make sure they have a strategy that fits your plan, and not a plan that fits their strategy. It is a slight, but significant difference.
4. Take your Time
Some companies are only concerned with sales, and pressure you into signing on the dotted line during your first meeting. If you feel you found the right agency, then move forward. If not, wait until you feel comfortable with the agency.
Good companies will have the patience to work with you, and answer your questions. They understand that they are providing a service to your business. Part of that service is helping you understand the process for increasing traffic to your site.
5. Ask for References
Finally, a good SEO agency will have testimonials and/or case studies to demonstrate how they can help you with your business.
If a company cannot reference any testimonials or case studies they are more than likely too new to help you with your business. You will learn more from what they have done with other clients in the past, then any brochure or website can do in helping you make a decision.
How to Proceed?
If you have found a good SEO agency, then get a contract from the agency. Make sure their and your responsibilities are laid out carefully. Remember that this is a partnership, and you must do your part to ensure that you get the best service.
Use the information in this article as a guide to find the right SEO agency for your needs. Let us know in the comment area below what your most important question is when working with an SEO agency.
At Shout Agency they believe that SEO is essential to every businesses success. Priding themselves on being Australia’s leading digital marketing agency, they can help grow your business by delivering more targeted traffic to your website. For more information visit www.shoutagency.com.au.