Sellers need to be extremely active when it comes to finding ways to generate leads in this competitive environment. Social media is packed with brands advertising their benefits and presenting an all improved business outlook to the prospective customers. It is rightly quoted that,“businesses that turn a deaf ear on social media, are almost non-existent for customers”.
It is important to know seller lead generation techniques, because eighty-seven percent of B2Bs are active on social media. The tips help the sellers keep a close eye on how a brand reputation is growing in the online marketplace.It also helps identify sale opportunities and cultivating leads. It has been tested and proven that activity on social media multiplies the seller lead generation at a faster pace.
Follow the below tips for help:
LinkedIn – Highly Effective to Generate Selling Leads
LinkedIn is an amazing platform where you can connect with people working within or outside your industry and many users often say,“LinkedIn is good for job searches.”Over 33.4 million professionals have an account and maintain it on a regular basis to keep professional contacts up to date.
As a best-advised tool, use marketing automation software that will help you keep a tab on your business contacts. Such practice introduces you to the contacts searching for industry related information. Invest some time into identifying sale leads and turn them into your clients.
Don’t Stick to Data – Turn them into Outputs
Keep track of how your social activities are benefitting you. Many small-scale businesses that are growing online have benefited from social media engagement. Do not let your data just sit in a spreadsheet; it is not going to be any good to your business. Assess and revise your interaction and performance metrics. Take into account details as to:
o How much growth your business has gained with social media reach?
o The number of re-tweeting or post likes you have gathered
o Ways to leverage your insights to serve customers in a better manner
Spot the Up-selling Opportunities
Social media is the best place that can establish your remarkable up-selling opportunities. Keep a regular track on LinkedIn, Facebook, and Twitter to have a clear idea of business expansion, growth,and new hires. The changing dynamics are going to give you an idea on potential up-selling opportunities available for your business.
Work on Improving Social Reputation
Customers would not respond or get associated with a brand that has bad or non-existent reputation online. Allow social media to help you showcase your business, because before someone invests their time and money into you they want to make sure that you are worth it. Successful businesses take a step ahead in providing instant customer service and that helps their customers know that they truly matter to the company.