A marketing plan defines how to market to customers, increase profitability and attract new ones. You need to identify what type of people to contact, their interests and how they can optimize the available information on our current business to define the digital version of the plan.
The digital marketing plan is the version that runs on digital media through various available channels (website, search engine optimization, social media, email marketing and other digital marketing actions). In the digital marketing plan of a company is necessary to emphasize at the outset the resources it has and then define how to make a digital marketing plan in line with business objectives.
To simplify the design process of digital marketing plan of a company, we can identify five basic steps to develop and which allow to carry out actions to achieve any goal of digital marketing.
1. The Design of Digital Marketing Plan
Product, price, promotion and POS: To start the marketing four P’s are taken. The objective is to place the relevant product or service to selected customers at the time and in the most convenient place according to the information that already has the business and trends can be identified. In this sense can be very important to know the actions taken by competitors.
2. The Tools of Digital Marketing Plan
You should identify those tools consistent with the behavior of existing customers focusing on segmentation, ie the possibility of identifying those who may be potential customers. We must remember that every area of marketing in digital media (agencies, portals, platforms, social networks, etc.) provide detailed information with regard to the ability of each service to achieve the segments identified as key.
3. The Digital Marketing Investment Plan
Generating a basis for determining the budget to invest in digital marketing plan should be based on the information available about the progress of the business plan and respond to specific and achievable objectives. In a digital marketing plan, actions are always measurable, therefore, the task of managing and controlling the variables of investment and return it easier.
In the information available to commercial activities at each site the ability to leverage this aspect to develop a digital marketing plan is detailed, and should always be remembered that the tools for creating digital campaigns highlight the possibilities of measurement and control available .
4. The Development of Digital Marketing Plan
The implementation process can mean the interaction between different customers, therefore it is important monitoring and periodic evaluation results thereof and informal testing to encourage participation of existing customers and gain valuable references that allow us establish relationships between digital actions underway and the possibility of achieving positive impacts on the current drift of the business.
5. The Results of Digital Marketing Plan
The measurement of the shares must be made in real time, in tune with the necessary movement for a digital marketing plan. After receiving the results, we increased the ability to handle contingencies and identify opportunities to improve profitability.